Data is the gold of tomorrow. And 3D data are the diamonds of tomorrow’s marketing. That’s definitely how we see it. 3D data gives you incredible creative freedom, lowers costs, and shifts your entire marketing and sales operation to the next level.
It all starts with the data model and the optimization of your data. Standard data exchange is usually based on STL files. FBX or DXF or simply PDF files may also be used. These files are the basis for building and modelling the 3D data model.
Based on reference images or real samples, we define the virtual standards. We define the data formats, material, texturing, FX, and motions.
In this first step of a project, we also define the Virtual Brand World, which means the space around an object or objects, its environment and elements. The Virtual Brand World forms the design constants in the 3D space. We also set up a Virtual Studio (Virtual Studio Setup). Just as in a real photo studio or on a film set, the backgrounds (“backdrops”), environment, cameras, and lighting or lighting mood are defined.
Together, these standards form the basis for the next steps of the project. They also guarantees that the 3D workflow is rapid and optimized. 3D Data Optimization & Data Models is the key to success in the 3D pipeline.