What is a testimonial? A testimonial is a statement that gives a customer or prospect a recommendation or explanation of a product. Testimonials are highly effective. Prospective and current customers tend to believe explanations and suggestions that originate in testimonials, including virtual testimonials.
What does a testimonial do? It answers questions not yet asked. Does this product even work? Or how does the product work? Is the investment in the product or machine worth it? Buyers naturally want to know if a company or product is trustworthy and credible. A testimonial acts to form an emotional bridge. Testimonials elevate your products on an emotional level. That is important, because people rely especially on emotion and not always on logic when making decisions.
Industrial companies that appeal to their potential customers on an emotional level are better able to enter into a sales process. As everyone knows, people who feel good are more likely to buy.
The heart of the testimonial is always the story behind it. That’s because stories speak to our brains in a unique way, creating an emotional bridge to the content. We are conditioned to think in terms of stories.
For this reason, we use testimonials in combination with stories to engage prospective customers and create an emotional connection. A testimonial becomes even more effective and emotionally powerful when prospective customers and clients can experience the feel of a product and setting.
Now for the very interesting part – we don’t need real people to create that connection. We can do it with virtual testimonials. Our Virtual Brand Ambassadors are always there when you need them. They’re always at their best on the day. They don’t need to eat or drink. Virtual Brand Ambassadors only need to be created once and then they are always available to us in the same perfect way. For example, maybe you know the monkey from Trigema. The talking monkey is a Virtual Brand Ambassador. A virtual testimonial can therefore include any form of Virtual Brand Ambassador, whether human, animal, or alien. The key is to find the right testimonial – one that best fits to your brand.
Testimonials are always eye-catching as well. Placed next to a product, they uplift it emotionally. Research has shown that adding a testimonial significantly increases sales success.
You have full control over virtual testimonials and the engaging stories they tell. Realistic virtual testimonials also enable you to go to market faster with your ideas – including starting marketing campaigns before the product launch – and gain flexibility. There is no need for time-consuming photo or video shoots. Poses or movements and statements can be changed and adjusted at any time. Close-ups, different angles, imagery for different product variations, and optimal results are the outcome.
Let’s take a look at buyer personas. Your testimonial can actively address all pain points, telling the story that fits the target audience. Present your products and machines as part of a case study, for example. You don’t need employees from your company or a model or actor to do this. Your virtual testimonial can describe in-depth a success story directly related to your product. The testimonial can be made to fit the exact target audience or particular demographic groups (age, gender, ethnicity) of the buyer personas you wish to target. Speak directly to your ideal client.
Brand ambassadors in virtual testimonials can be controlled in real time – with nearly infinite variations of facial features and skin colors, as well as a variety of different options for hair, eyes, makeup, and teeth. Today, we have at our disposal a gigantic selection of faces and unlimited body types for a wide variety of characters wearing various outfits.
The faces and bodies of characters in virtual testimonials are fully rigged, so the whole character may be animated, either by keying or with a performance capture solution. Thus, any person in our studio can record individual movements, which are then transferred to the virtual testimonial.
Take advantage of a virtual testimonial to take the marketing and branding of your industrial company to an even higher level.