Interactive 3D applications – Experience. Understand. Convince.

Innovative product presentation for industry – digital, immersive, interactive.

How industrial companies present their products is changing rapidly. According to Gartner, around 80% of all B2B sales interactions will take place via digital channels in 2025. Traditional catalogs, PDFs or static images are no longer sufficient to present complex solutions convincingly. Customers expect interactive, detailed and location-independent experiences.

Transform your products into digital experiences with interactive 3D applications. Present machines, systems or technical solutions in a virtual environment that is tangible, accessible and intuitively controllable. Whether as an interactive 3D showroom, VR / AR / XR or Web3D application – our solutions help you to generate more leads, accelerate purchasing decisions and position your company and your brand as technology leader.

Contact us, so we can evaluate if we could help you increase sales and strengthen your brand.

Why interactive 3D applications for your company?

More sales through experienceable products

  • Increase conversion

  • Increase retention time

  • 24/7 globally available

Improve sales efficiency

  • Save travel costs

  • Accelerate sales

  • Scalability through SaaS approach

Strengthening brand and market leadership

  • Expand market leadership position

  • 3D technology as your competitive advantage

  • Strengthen brand loyalty

How do interactive 3D applications work?

We define interactive 3D as applications in which a user can interact directly with individual 3D objects or move around 3D worlds. This means that the user can move, manipulate or change objects. With interactive 3D applications, we are now pushing the boundaries of reality by being able to present objects, rooms and people in an almost photorealistic way. Prospects, customers, users, applicants, employees, etc. understand products, technologies and complex issues much better.

The abstract becomes concrete. The complex becomes easy to understand.

Technical drawings, texts and images are static, separated from the reader and viewer. Even videos show the user only a linear sequence of images and information from the point of view of the narrator. But people learn and understand best by touching, experiencing and interacting. This creates connection, emotion, trust and excitement. Users immerse themselves in products, machines, systems and processes. Interactive 3D applications make the abstract concrete and the complex simple. Prospects, applicants and investors understand better and trust more.

Whether in sales or after sales, in marketing or recruiting, interactive 3D applications enrich the presentation of products and services. They are cost-effective, differentiating and versatile.

Interactive 3D applications on their way to becoming the new standard in industrial and B2B sales!

The global digital twin market is expected to grow to $240 billion by 2035 (CAGR approx. 41% p.a.)

$240B.

The total AR/VR market (consumer + enterprise) is expected to grow to $230 billion by 2032

$230B.

In 2025, around 80% of all B2B sales interactions are expected to take place via digital channels.

80%

Contact us, so we can evaluate if we could help you increase sales and strengthen your brand.

Our interactive 3D solutions at a glance: Interactive 3D Showrooms – Real-time 3D – XR AR VR – Web3D – Spatial Computing

Agency for
AR Augmented Reality

Agency for
VR Virtual Reality

Agency for
3D Showroom

Agency for
3D Web applications

Present and sell in a modern way with interactive 3D!

Let’s meet to discuss if and how interactive 3D applications can add value to your business!

Move the robot!

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INFORMATION

Interaktive 3D Anwendung

Der INVIZCOM Roboter ist eine beisielhafte interaktive 3D Web-Anwendung.Interaktives 3D ermöglicht Industrie- und Technologieunternehmen, komplexe Prozessschritte und aufwändige Produkte erlebbar zu visualisieren. Schauen Sie die Prozessschritte unseres Roboters an. Nutzen Sie den freien Modus und bewegen Sie ihn mithilfe der Pfeile. Welche Prozesse / Produkte Ihres Unternehmens profitieren von interaktivem 3D? Für weitere Informationen kontaktieren Sie uns!

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What possibilities do I have with interactive 3D applications in my area?

EXHIBITIONS AND EVENTS

Interactive 3D applications add value to industrial and B2B companies at trade shows and other events. They attract the attention and curiosity of visitors, provide an exceptional interactive 3D experience, and create an impressive presentation of your products and their functionalities and processes. Interactive 3D applications increase interest in your products and company among attendees at tradeshows and events, build brand awareness, and allow you to effectively engage potential customers. This improves your lead generation and leads to more business opportunities.

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Interactive 3D applications help make products and processes more vivid and informative. They improve knowledge transfer and engage customers more directly. Your sales team has all products and solutions at their fingertips, no matter how large the machines and systems. Even those that do not yet physically exist are within reach.

Interactive 3D applications make it easier to involve customers in the development process and, in some cases, to visualize wishes and possibilities more quickly. In particular, interactive 3D configurators make it easier to visualize customer needs. Concepts become tangible faster. This builds trust.

In addition, interactive 3D applications in marketing increase attention, information efficiency, interaction and interest. They are an almost inexhaustible source of images, videos and animations because virtual reality is always available and this content can be used in many different ways.

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Simplify and speed up your service with interactive 3D applications.

Train your customers’ employees

  • Be trained quickly and efficiently
  • Interactively guide them through maintenance processes.
  • With remote solutions, your service and technical experts can walk you through complex installation or repair processes anywhere in the world. Step-by-step, without misunderstandings, for maximum safety.

In after-sales, Interactive 3D and configurators can help demonstrate new technology solutions and explain customer benefits. Interactive 3D can also be used as a cross-selling and up-selling tool.

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Interactive 3D applications allow you to present your company in a highly innovative and future-oriented way. Information is presented in an exciting way. This has a positive effect on applicants, arousing their curiosity and making your company attractive to professionals.

Interactive 3D applications are also a helpful tool for onboarding new employees. With edutainment and playful knowledge building about products, technologies and solutions, understanding is enhanced – even for people who tend to work in administrative areas.

You can also use interactive 3D to increase the technical understanding of your entire workforce, across all locations. Greater knowledge and understanding builds enthusiasm.

In addition, interactive 3D applications can be used to map entire work processes. The team can be trained more easily on existing and new products and solutions. Interactive learning motivates and reassures. User tests provide confidence in the level of knowledge. Errors are reduced and quality is improved.

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The use of interactive 3D applications in business development offers you increased potential to improve customer interactions, shape the customer experience in the long term, strengthen customer loyalty and generate new business opportunities. With the help of immersive presentations, the interest of potential customers can be aroused and the sales process accelerated. In addition, interactive 3D applications enable data-based analysis of customer behavior. In this data-based way, Interactive 3D can help you optimize product development and marketing strategies.

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How do interactive 3D applications work?

There are two main technologies on which interactive 3D applications can be based: They are either game-engine based or web-based.

Photorealism and maximum immersive experience with unlimited interaction possibilities and the ability to display highly complex processes.

Interactive 3D applications based on game engines allow photorealistic graphics with unlimited interaction possibilities. They offer a maximum immersive experience for the user. Thanks to the high load capacity of game engines, even the photorealistic representation of highly complex processes is no problem. Game engines allow a high degree of flexibility in development and can be easily modified or extended in order to always fully meet all requirements.

Good integrability and platform independence, but with clear limitations in terms of complexity and graphics.
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Interactive 3D web applications offer a high level of accessibility and integrability. As they are displayed in web browsers, interactive 3D web applications are platform-independent and can be easily integrated into existing websites, store systems, etc. However, interactive 3D web applications are limited in their scope and complexity. This is because they are dependent on the performance of the web browser and the local Internet speed and connection of the accessing end device. Graphically, 3D web applications can also be displayed well, but not fully photorealistically.

How do interactive 3D applications work?

There are two main technologies on which interactive 3D applications can be based: They are either game-engine based or web-based.

Photorealism and maximum immersive experience with unlimited interaction possibilities and the ability to display highly complex processes.

Interactive 3D applications based on game engines allow photorealistic graphics with unlimited interaction possibilities. They offer a maximum immersive experience for the user. Thanks to the high load capacity of game engines, even the photorealistic representation of highly complex processes is no problem. Game engines allow a high degree of flexibility in development and can be easily modified or extended in order to always fully meet all requirements.

Good integrability and platform independence, but with clear limitations in terms of complexity and graphics.
.

Interactive 3D web applications offer a high level of accessibility and integrability. As they are displayed in web browsers, interactive 3D web applications are platform-independent and can be easily integrated into existing websites, store systems, etc. However, interactive 3D web applications are limited in their scope and complexity. This is because they are dependent on the performance of the web browser and the local Internet speed and connection of the accessing end device. Graphically, 3D web applications can also be displayed well, but not fully photorealistically.

How can you interact with interactive 3D applications?

AR – Augmented Reality

As the name suggests, AR extends reality with virtual content. By quickly interacting with 3D objects beyond the limits of what is actually possible, the user can build understanding much more quickly and easily. On the other hand, AR can be used to enhance the real with the virtual. Information in a brochure or an offer can be easily explained visually.

VR – Augmented Reality

The use of virtual reality headsets to interact with 3D applications allows for a fully immersive experience. This allows a customer to get a real understanding and feel for products. What we perceive via VR headset feels like reality.

Desktop applications

Desktop access to interactive 3D applications is the most basic way to experience interactive 3D applications. Since virtually everyone today owns or has access to a computer, this is the most scalable option. Desktop applications are especially important for giving customers access to interactive 3D applications without the need for a salesperson to be present. They create a feeling and a deep understanding of the products without the help of sales. Interactive 3D applications make it easier for the salesperson to take the next step.

Mobile applications

Interactive 3D applications on mobile devices are very important for fast sharing. Smartphones and tablets are everywhere. With mobile applications, you have your entire product portfolio in your pocket, so you can quickly and easily show products in any situation and explain complex issues in an understandable way.

Let‘s leverage the possibilities of interactive 3D applications!