AR Agency · Agency for AR Augmented Reality

Augmented reality (AR) starts with the real world, but enhances it with digital content. What makes AR so special? Most audiovisual experiences we know take place in either the physical or digital world. Augmented reality combines both worlds. Digital components are layered over physical components, creating a mirage effect.

Using augmented reality, industrial companies can project digital visual elements such as images, videos, 3D models, and animations into the user’s field of vision. You can also involve other senses; it is possible to deliver sound and even haptic buzzing or other sensory stimuli via technology.

The biggest advantage of augmented reality (AR) is that with it, you create unique digital experiences that combine the best of the digital and physical worlds. Plus, there’s no need for special hardware or software to enjoy the experience. Conventional smartphones, mobile apps, and tablets are enough to experience augmented reality. It also works via web browsers.

Enhance the Buying Experience
What applications in industry are possible with the help of augmented reality? Intuitively linking information to a product or machine is one. So, for example, if a prospective customer scans your machine at your trade fair booth, additional information is displayed or videos played. Give your buyer instant information about the usage, operation, functionality, or features of your machine to help drive the purchase decision. Augmented reality is efficient at explaining complex functions of machines and other technical products, aiding buyers in understanding the value of a product.

Make Product Details Truly Stand Out
Product details can be displayed in a similar fashion. When a prospective customer scans a detail of your machine, the buyer can “look inside” the detail, for example. Your product or machine opens up onscreen (3D model), showing the interior of the product and highlighting key product components. Additionally, buyers can scan any element of your machine and have its function explained to them in detail. AR is an intuitive way of demonstrating the design and capabilities of subsystems and showing how subsystems fit together. Augmented reality is thus a powerful marketing tool for presenting information that is otherwise difficult or time-consuming to convey.

Facilitate Industrial Buyer Decision-Making
Onsite product demonstrations come alive with augmented reality. Imagine being able to walk with your customer into the customer’s production area, warehouse, or other industrial space and having your customer virtually visualize what your machine would look like in operation integrated right onsite. Your customer could then explore product details and additional information in the exact environment in which the machine would be installed. The possibilities are immense.

Integrate AR into Marketing Campaigns
Combined with an AI chatbot, personalized data on your target audience, or data from your customer service team, augmented reality delivers even more value to your marketing efforts.

Have you ever tried to repair a machine with the help of a manual? We are not against manuals and documentation. They are important and necessary, but they can also be difficult to read and understand. Augmented reality presents information interactively in connection with the product or machine. That reduces complexity, as only what is actually needed in the view is displayed. Augmented reality can help the user to make quick decisions without being cognitively overwhelmed. Instead of reading manuals to try to understand what steps to take next, you can press a button and see for yourself what to do and how.

Industrial companies spend a lot of money on training. Augmented reality improves practical training by visualizing and simulating different scenarios. A short animation overlaid in a laboratory, testing center, warehouse, logistics center, production floor, office, or other industrial space can explain a particular topic better than a lengthy text. Information can also be displayed with a new level of interaction for more motivation and learning success.

Take Sales and Customer Service Staff Up a Level
You can also use augmented reality models to train your sales staff for pre-sales activities and customer service agents for after-sales activities. Proper training on new models, new features, and the entire product range is a must for increasing sales and customer satisfaction. AR models can replicate a real product. Imagine being able to train staff at your sites around the globe using AR models and AR apps instead of shipping heavy machines to them.

Now everywhere is the ultimate classroom! Using augmented reality, you can provide onsite, step-by-step, real time visual guidance, walking staff through each and every relevant aspect of your machines and equipment. Advanced training using augmented reality tremendously increases the productivity of staff no matter where they are and no matter in which environment they work.

We at INVIZCOM will help you as a AR Agancy through all the stages of how to combine the wealth of data into images and animations that are overlaid onto the physical world. In short, we are at your side to support you in defining your AR strategy, consulting to you on use cases that make sense for your business, and providing complete services in planning, concepting, storyboard, design, full-service asset and model production, and sound and video design to create the exact augmented reality applications you need.

AR Consulting
Let us together discuss how we can create your desired outcomes using highly engaging virtual reality technology while staying in budget and on message. We leverage our experience to advise you on what works best to achieve your goals.

AR Planning
Planning a specific project starts with defining requirements and clear goals and continues with ideation on how to best reach them. Planning also involves firming up details of the project aims and schedule, identifying milestones and due dates, and scoping the project. As a strong partner, we support you to plan a tailored solution to meet your exact needs.

AR Design
During initial design phases, we carefully script the story (storyboarding) and plan the user experience. During further design phases, we design and visualize 3D worlds, create prototypes if needed, and perform 3D modelling for your VR project. We also choose the right technology for you and your project.

AR Development
Our specialists create and assemble the various VR images, video assets, audio, and motion graphics in workflows that ensure a smooth user experience in the finished product.

AR App Development
We turn every smartphone into an immersive content viewer when used with a VR headset.

AR Showroom
Our specialty at INVIZCOM is making 3D virtual showrooms for industrial companies. Imagine being able to present your machines and equipment in their own branded virtual universe. How would your prospective customers feel about taking a virtual tour of a factory featuring your machines in virtual operation? Allow your customers to experiment with viewing various product options while they zoom in to explore features in depth. Provide them detailed information and let them take the time to research so as to select the best option. Connect with your customers 24/7 and across all time zones around the world. Expand your showroom to include every single product you offer, no matter how small or large, in exactly the environment of your choice. A virtual reality showroom is where industrial companies engage buyers to power sales growth.

Showcase your products to capture the imagination of buyers and stand out in the marketplace.

Best of all: All your customer needs to access your showroom is a web browser!

AR Deployment
We assist you in rolling out your VR solution in your enterprise. Of course, we also provide ongoing support and updating of your VR application.

Start Applying AR to Achieve Your Marketing Goals!