Generating images using CGI (Computer Generated Imagery) is one of the most effective ways to create cost-effective, attractive product images for marketing.
Computer-generated imagery can directly contribute to improving the credibility of your brand by providing the best visual experience to your customers.
Everyone knows: A picture is worth a thousand words. So it’s easy to see why industrial companies need CGI Images.
Every day you see impressive images. You may wonder how these images were created. They are not real photographs, but computer-generated images. Why is that? The technology has become so advanced that the images can be made relatively inexpensively. Most importantly, CGI gives us endless possibilities of producing the images you need to show a product, machine, plant, or architectural structure. Traditional photography cannot do that.
Everything is crafted on the computer, reducing your costs of production. There is then no more need for photo shoots, props, styling, lighting, or traveling on location. Physical movement of products – which during times of strained supply chains can be difficult as well as costly – is eliminated as well. By using CGI, you can specify any background and lighting you wish and any mood you would like in a scene. In the real world, with traditional photography, providing these options would require much effort. With CGI, they only take a few clicks and adjustments.
Production becomes faster. You no longer have to cancel or postpone a shoot due to bad weather, traffic, or factory delays. Instead, you can manage it all from your desk. Ongoing coordination means you are always in the loop, able to check progress without leaving your office. This saves time and is convenient.
There is yet another time-saving benefit of CGI Images and 3D visualization. Most products feature many different attributes such as color, texture, design, or shape, each with its own variety of options. It is easy to render each and every product variant digitally instead of waiting for each product to be physically built.
Images created through CGI create higher customer engagement and a richer customer experience. Why? You don’t just inform, you wow and inspire with it.
Using amazing product images and having people interact with them is a fantastic way to showcase what your company has to offer.
CGI images provide your customers opportunities to engage more with your product and interact. For example, you can give prospective customers the opportunity to change, customize, and interact with a variety of products. Ensure that potential buyers can really experience your product. Leave a lasting impression. Convey trust, which sells, sets customers’ minds at ease, and creates loyal customers.
Now let’s get to the most important part of all!
In almost all industries, it is essential to have digital renderings even before the production phase begins, and often even before the first prototype is ready. Having digitally rendered products on hand allows you to start selling even earlier and also test the market in advance. It’s also a great way to obtain pre-orders for your products and machines even before they are produced.