Let your products sell themselves

Reach B2B decision-makers where decisions are made today by digitizing your technical sales and guiding prospects convincingly through the entire decision-making process.

With interactive, photorealistic product experiences that not only make complex technology easy to understand but also strengthen your position as a leader in technology and quality.

Why do industrial companies need the INVIZCOM VISE™* platform?

*Virtual Interactive Sales Experience

70%

of the decision-making process is already complete when B2B buyers contact your sales team for the first time.
(6sense, 2024)

75%

of B2B decision-makers prefer virtual self-service.
(McKinsey, 2020)

83%

of B2B buyers have already defined a winner by the time of first sales contact.
(6sense, Buyer Experience Report 2024)

Industrial technical sales is changing. Buying decisions are no longer made during the conversation. They are made beforehand. Over 70% of the buying journey happens before a prospect makes first contact.

That means…

For most of the decision journey, you have no direct influence on your prospects, even though this is where it is decided if you will be considered. And making complex technology understandable without speaking is difficult. Yet it is the most important task before the first contact. To achieve this, you need to digitize your technical sales.

Because…

You are competing for trust. And those who are not understood will not be trusted. Those who build understanding without barriers win.

It’s no longer about the first contact. But everything before it!

The Virtual Interactive Sales Experience platform VISE™ provides the necessary framework for this: products can be experienced virtually. Interactive, structured, comprehensible. Interested parties can independently grasp functions, understand applications, and learn.

What’s the impact?

Trust is built before a word is spoken. And complex technology turns into clarity that stays in mind.

Tell me –
and I will forget.
Show me –
and I might remember.
Involve me –
and I understand.

Benjamin Franklin, Founding Father of the USA

The INVIZCOM CAD Sales Value Enablement System

With INVIZCOM, you unlock the full Sales-Potential of oyur CAD data to explain and sell faster and smarter – making your complex products easy to understand. Complexity becomes clarity. For sales, marketing, and training.

How do we achive that?

In the INVIZCOM CAD Sales Value Enablement System, based on the Virtual Interactive Sales Experience Platform VISE™ and the visualization pipeline, your CAD data is transformed into Virtual Twins that can independently prepare your prospects, leads, and customers all the way to the purchase decision.

And…

Thanks to full modularity and an iterative approach, INVIZCOM ensures a successful implementatino in your company, because rushing won’t help when we are digitizing your technical sales together through VISE.

Accessible on
every digital device

Always following our approach – Build once, deploy everywhere

Digitizing technical sales with INVIZCOM VISE and use with every device.
Digitizing technical sales with the INVIZCOM VISE Platform and our build once, deploy everywhere approach.

Over 70% of the B2B decision journey takes place before the first contact. What a prospect does during this phase cannot be directly controlled.

Therefore…

…it was clear from the start of the technological development of the INVIZCOM Sales Experience Platform VISE™ that the platform had to be completely device- and performance-independent. This means that you don’t have to make any hardware or software adjustments in your sales team.

And for trade shows, you can also use your INVIZCOM VISE™ platform on large screens and steles.

Read the Strategic Guide

Learn more with our guide to digital sales for complex products!

Strategic guide on digitizing technical sales with INVIZCOM VISE.

Digitize your technical sales with the INVIZCOM VISE™* platform.

*Virtual Interactive Sales Experience

With the holistic INVIZCOM VISE™ Platform, complex industrial products become interactive experiences. Photorealistic, intuitive, and accessible anytime in the browser. With VISE, you can digitalize your technical sales.

What’s behind it:

Your CAD data is transformed into digital twins that replicate machines with full detail and functionality. Prospects can explore processes and features independently. Without a physical demo, without a sales presentation, without effort.

Why it matters:

Technical understanding develops early, and trust is built on its own. That creates differentiation. And increases the chance of making the shortlist. Because 70% of the B2B decision journey takes place before the first contact!

And after that?

The VISE™ Platform integrates flexibly into websites, sales meetings, presentations, trade shows, and more, becoming a consistent communication tool throughout the entire decision-making process.

Achieve real impact in customer engagement.

Industrial products and systems require explanation. Often are highly complex, modular, and available in numerous variants.

For customers, prospects, and even sales teams, it’s difficult to quickly grasp this variety. With INVIZCOM Interactive Virtual Twins, machines, functions, and relationships are made visually, photorealistically accessible. Tangible instead of abstract, interactive instead of explanation heavy.

B2B decision-makers today expect to access information independently. Quickly, purposefully, and without appointment. They compare, evaluate options, and make preliminary decisions long before speaking with sales.

The VISE™ Platform makes exactly that simple: your products become experiences. Interactive, understandable, accessible anytime. You gain visibility and trust at the decisive moment… and prospects who are already convinced before the first conversation begins.

B2B decision-makers see the same things every day: technical presentations, data sheets, static product images. The information may be accurate, but the impact is missing.

That means:

Those who move beyond the 2000s era of industrial sales stand out: visually impressive, intuitively experienceable, and memorable. Simulations, animations, and real-time interaction create attention, understanding, and trust. And stay in mind. This way, your product is not only understood but also emotionalized and remembered.

Integrable with your systems!

Thanks to the open interfaces of the INVIZCOM Virtual Interactive Sales Experience Platform VISE™, almost any system can be integrated, connected, and exchange data. And this is how you can fully digitize your technical sales.

FAQ

How quickly is the VISE™ Platform ready to use?

Depending on the initial situation, the first modules can go live in under 8 weeks. The rollout is modular, aligned with your internal resources, processes, and priorities.

No. We can start with a clearly defined product family – We could even start with just a single product. The platform is built so modularly so that it can evolve step by step – without system breaks, rethinking or rebuilding.

Technical industrial products sell “on their own” when potential customers have already fully understood them during the decision-making process. Long before the first sales contact takes place. The key lies in interactive, visual, and intuitive product communication that clearly conveys functions, processes, and benefits. Digital, accessible at any time, and without the need for explanation.

With the INVIZCOM Virtual Interactive Sales Experience Platform (VISE), you transform your CAD data into virtual, interactive twins that present your product photorealistically and fully functional. Customers can independently explore how your complex, explanation-intensive products work. Directly in their browser, at their own pace, anywhere in the world, at any time.

The result:

Shorter sales cycles, less need for explanation, and more trust. And sales communication where your technical industrial products already sell themselves before anyone speaks.

Your technical sales is being digitized. Relieving workloads, standardizing processes, and strengthening performance: customers are better informed and self-qualified in advance, content is consistently available, and complex products are understood early on. This reduces the need for explanation, speeds up decisions, and improves the quality of conversations.

The platform can be used internationally. New languages, markets, or regional versions can be added at any time – both in content and user guidance.

CRM and calendar functions can be directly integrated into the platform (even connections to a CPQ Systems) – e.g., for lead capture or appointment scheduling. At the same time, all visualizations, renderings, and videos are available in a structured manner in the Content Hub. This creates a continuous system: from interaction to follow-up.

Yes. Existing content such as slides, PDFs, or presentations can be seamlessly integrated into the platform and made accessible in the appropriate context.

Yes. Using a Customer ID, displayed content in the 3D space and texts and media in the UI can be specifically customized via a CMS – for personalized sales experiences.

Yes. Via a CMS, you can independently manage and update slides, presentations, texts, or supplementary media – without external dependency.

Yes. We work with a graduated access concept:
A publicly accessible version for general information, a sales-oriented variant for sales agents, and a closed, internal version for deeper content in direct customer conversations.

No. The platform is designed to be device-independent and runs on modern laptops, PCs, or tablets – additional hardware is not necessary.