Sales starts earlier and convinces more sustainably

Scale technical sales. Reach B2B decision-makers well before the first conversation. And conduct sales meetings more flexibly, precisely, and successfully than ever before.

Scale technical sales — from self-service to closing conversation.

From self-service to sales excellence –
within a single system

70-80%

of B2B decision-makers prefer virtual self-service.

(McKinsey, 2020)

87%

of B2B buyers state that online content has a major or moderate influence on their choice of suppliers.
(CMO Council, 2020)

+ 1Mio €

15% of B2B decision-makers would spend this amount entirely virtually, in self-service, without any direct sales contact. And 27% would spend €500 k to €1 million.

(McKinsey, 2020)

Prepare your sales for today’s reality

In technical sales, most decisions today are made before a sales representative is even involved. This is a challenge. But also a major opportunity to scale your technical sales.

Because…

70% of the decision-making process happens before the first contact. Customers research on their own, compare solutions, and form opinions. At the same time, expectations during the conversation are rising: less time, more depth, and a higher demand for tailored answers.

Why is this an opportunity?

The process before first contact can be addressed strategically. Prospects and potential customers can be fully prepared without active time investment. The result: sales conversations that no longer focus on selling but on validating — because understanding and trust have already been established in advance. That means shorter sales cycles, less time spent, and more opportunities.

Trust

Leads understand products through interactive content, learn about your company and its qualities on the platform, and thus develop a higher level of trust.

Information

Leads are better informed, clearer, and, due to greater understanding and independent pre-qualification, able to make decisions more quickly.

Time

Prospects and their buyers can grasp the fundamentals of your complex solutions faster. Your sales team saves time and can move to customer-specific details earlier.

Contacts

You create a standardized, scalable sales structure that works in all markets, enabling you to capture more leads without additional resources.

Strategic Guide
Virtual Interactive Sales Experience Platform VISE™ – How to scale your technical sales.
Scale your technical sales with INVIZCOM VISE.
Read now

Photorealism

A comparison between a real photo and a screenshot from the INVIZCOM VISE™ Platform

Intuitive conversations

Classic presentations follow linear flows. With INVIZCOM, sales representatives navigate topics situationally — directly on the product, guided by the customer’s questions.

Before…

  • Linear flow, static content, inflexible structure
  • Media changes for detailed questions
  • Searching for the right material when spontaneous questions arise — sometimes unsuccessfully
  • Explanations abstract and based on lots of talking

With INVIZCOM…

  • Dynamic flow, content adapts to interests and conversation progress
  • All information within the same system
  • Answers available directly in the product and detail context
  • Explanation through interaction, without excessive talking

Result:

  • Faster response to questions, building more trust
  • Greater conversation depth with the same or less effort
  • Increased perceived competence with the customer
  • No media breaks or search times

Two-level information model

The VISE™ Platform is designed with two levels of information to scale your technical sales. One access is tailored to content that can be shared publicly, while the other is for your sales team during conversations when deeper and more detailed insights beyond the publicly shareable content are required.

Read the Strategic Guide

Virtual Interactive Sales Experience Platform VISE™ – A new paradigm in B2B/industrial sales

Scale technical sales with the INVIZCOM VISE platform

How you benefit from INVIZCOM

Typical target outcomes from a strategic application perspective.

Higher close rate

Shorter sales cycles

Better-informed leads

Better-informed leads

Faster conversation focus

More relevant contacts

FAQ

How quickly is INVIZCOM VISE™ ready for use?

An initial functional stage of the VISE™ Platform is usually ready for use within less than 2 months. Technically, the platform is fully modular, allowing it to be easily expanded step by step.

No. INVIZCOM is browser-based and requires no deep system integrations. Interfaces to CRM, CMS, or calendars are optional, API-based, and generally require no significant IT adjustments on your side.

We start with a clearly defined use case — for example, a machine line or a target market. This keeps the effort controlled and quickly effective. At the same time, we set up an execution roadmap over 12–36 months and build and integrate the platform gradually, module by module.

All content is maintained centrally. Product updates, new media, or adjustments can be integrated without re-production — based on the virtual twins.

Updates are applied directly to the existing digital model. This keeps the platform current over the long term without starting from scratch. In the Content Hub, changes are also updated immediately, ensuring all teams company-wide are always up to date.

Through usage data such as dwell time, interaction rates, returning users, and lead data. Additionally, qualitative feedback from the sales team provides reliable insights.

Entry costs depend on the scope of the initial use case. Compared to savings in demo costs, sales time, and trade fair expenses, the investment is often amortized in a short time. You can request the INVIZCOM investment calculator here to get a rough estimate without contacting us directly.

Through close involvement of the sales team in development, training with real use cases, and an intuitive user interface, the VISE™ Platform is understood as a tool in the conversation, not as an additional task.

INVIZCOM is not a one-off project or a gimmick, but a strategic system. It combines technical depth with user-friendliness, is modularly expandable, and is directly aligned with the real sales process. In the way INVIZCOM operates, we are — to our current knowledge — internationally single-source (based on a market screening conducted by a lead from Oman).