Interactive 3D product presentation for industry and technology

Because B2B decision-makers want to understand without having to make contact. And the overwhelming majority prefers digital self-service today.

+75%

of B2B decision-makers prefer digital, virtual, sales-independent self-service along their decision journey.
(McKinsey, 2020)

87%

of B2B buyers state that online content has a major or moderate influence on their choice of suppliers.
(CMO Council, 2020)

75%

of B2B buyers conduct most of their research entirely online — even before making an offline purchase.

(McKinsey, 2020)

Why are interactive 3D product presentations critical for industry today?

Because customers want to understand on their own — not just listen.

McKinsey has found that up to 80% of B2B decision-makers now prefer digital self-service without sales contact.

That means…

Offering interactive 3D product presentations early in the industrial sales process means lowering barriers, being understood faster, and remaining relevant longer in the decision-making process.

INVIZCOM Interactivity Portfolio:

INVIZCOM VISE™ Platform

State-of-the-art interactive 3D industrial product presentation. Customers can navigate products, processes, and configurations on their own — clear, understandable, intuitive.

Why this is critical:

70% of the B2B decision-making process now happens before sales is ever contacted. Only those who convince during this phase can win — because in more than 8 out of 10 cases, the winner is already determined at first contact.

And after that?

The VISE™ Platform becomes a sales tool. Mobile in the field, because linear presentations are not intuitive. Modular at trade shows. Integrated into the proposal process. All the way to integration with CPQ.
A system that explains, builds trust, convinces, and prepares deals. Before anyone even speaks.

INVIZCOM 3D Interactive Building and Trade Fair Plans

Entire exhibition halls or company buildings as a 3D model — with geolocation, zoom, zoomed-in maps, and markers.

That means:

Users can navigate like in Google Maps, create dynamic PDF maps, or mark their own targets.

Ideal for:

Event management, employees, visitors, and trade fair attendees.

VR & XR Applications

Customers or talent experience your technology immersively.

Where this impacts:

XR applications create attention and memorable experiences — especially at trade fairs and HR events. Whether as a stand magnet, for onboarding, or as an explainer tool, when technology becomes understandable and emotionally engaging, it creates connection.

But:

Let’s be clear… XR and VR applications should not be viewed with a direct ROI focus, but as tools for creating excitement and positioning yourself as an innovator.

AR Applications

Where this impacts:

AR applications are quickly available, easy to distribute, and work on any modern smartphone. Ideal for smaller, explanation-intensive B2B products — components, devices, parts.

But:

AR applications are only suitable in exceptional cases for large machines or industrial plants. They are standalone applications and not a systematic approach or strategic advantage like the INVIZCOM VISE™ Platform.

FAQ

What exactly are interactive 3D applications?

They are digital applications where the user actively interacts with 3D content, for example exploring machines, testing variants, simulating material flows, or examining functions in detail. The key difference: instead of just watching, users understand by experiencing.

Ideally CAD data and a clear goal, from a small standalone application to a fully integrated VISE platform.

Browser-based (VISE, WebGL) works on any device without additional software. For VR/XR applications, suitable devices or headsets are required. All content is based on your CAD data.

More understanding, faster decisions, better-informed customers, shorter sales cycles, easier selling, more engaged candidates.