Show your products with quality, consistency, and brand compliance.

With INVIZCOM, you make your industrial marketing future-proof. Your target audiences experience your products interactively, in line with your brand, and at the highest visual standard. You present yourself early, relevantly, and with high quality to your target groups.

28%

of industrial companies are already leveraging the potential of digital twins. Another 19% plan to do so within the next 1–3 years.
(Deloitte, 2024)

87%

of B2B buyers state that online content has a major or moderate influence on their choice of suppliers.
(CMO Council, 2020)

75%

of B2B buyers conduct most of their research entirely online — even before making an offline purchase.

(McKinsey, 2020)

Industrial marketing is under constant quality pressure

B2B decision-makers evaluate industrial communication by the standards they know from B2C communication. As a result, the minimum quality benchmark continues to rise.

That means…

Industrial companies must make their industrial marketing future-proof. Visibility, relevance, and visual persuasive power are now strategic hygiene factors. Those who want to be perceived as technology or quality leaders must also demonstrate it.

Visualization from the platform: from the technical system, including directly from the VISE™ Platform, images and videos can be generated.

And not just as static renderings!

But live, in real time. INVIZCOM delivers not only the highest visual quality but also serves as your central source for every form of product — and in part also brand — communication.

Flexible, modular, adaptable, future-proof.

Top-of-Funnel Impact

Earlier interactions, shorter cycles, higher relevance.

Understanding

Your products and solutions are understood earlier and faster. Without technical or comprehension barriers at the start.

Technology leadership

Decision-makers experience your company as relevant, clear, and competent. They perceive you as future-, technology-, and quality-oriented — a perception that enhances the overall evaluation of your company (“halo effect”).

Attention and pre-established trust

Even before leads are generated, you gain attention through novelty and build trust in advance by making your technology and expertise self-explanatory for prospects.

Digital showcase

The platform serves as a digital showcase into your machinery, your solutions, and current developments around your company.

Your visual quality is now a competitive factor

With INVIZCOM, you elevate your machine presentation to a level that meets the expectations of modern decision-makers — making your industrial marketing future-proof.

Real-time visualization: Your machines are displayed in real time and photorealistically directly from the VISE™ platform.

Visualization from the platform: Images and videos can be generated from the technical system, including directly from the VISE™ platform.

Halo effect: Through visual and qualitative excellence, you automatically convey technical excellence and trustworthiness.

Maximum brand conformity and consistency: Everything is CI/CD-compliant and consistently structured.

Photorealism

A comparison between a real photo and a screenshot from the INVIZCOM Virtual Sales Experience Platform VISE™

Context creates relevance

Target group–relevant contexts:

Your solutions are presented not as abstract technology, but within their specific application environment.

Show instead of explain:

With INVIZCOM, you demonstrate rather than attempting to explain in abstract and complex terms. Your solutions become tangible and clear — and therefore more relevant.

Future-proof industrial marketing. Instead of one-off shots.

Scattered assets, version chaos, and repeated approval loops slow down your marketing. With INVIZCOM, you can put an end to this and create a central, always-ready content base. Accessible at any time, always up to date. Future-proof industrial marketing.

No repeated production processes
Fast access to all digital assets (visuals, animations, etc.)
Everything from one system, always current
Cross-department and cross-team access for company-wide consistent communication

How you benefit from INVIZCOM

Typical target outcomes from a strategic application perspective.

Higher relevance at
early touchpoints

Consistent brand presence
across all channels

Faster content creation

Innovation leadership

Company-wide reuse of
created content

Less searching for visuals
and other assets

FAQ

How quickly are the assets ready for marketing use?

After CAD data approval, initial marketing use can usually start within less than two weeks.

No. INVIZCOM delivers visual assets in formats for web, social, print, events, and more — ready to use and brand-compliant.

Yes. INVIZCOM can also integrate existing materials and enhance them with interactive elements and new touchpoints.

No. The platform is designed for the entire pre-sales communication. Marketing and sales work from the same structure — with different access levels and objectives. Marketing and sales can no longer be viewed separately. Those who communicate credibly and at high quality sell better. And those who sell consistently, professionally, and at the highest quality strengthen both brand and perception.

Content is updated via the virtual twin. This keeps everything current and usable — without full new productions or similar effort.