What doesn’t show up in your post-fair reports
75%
of trade fair visitors say:
navigation influences whether they come again.
But they don’t complain. They don’t fill out feedback forms. They just don’t come back next year.
Exhibitors in Hall 7, back left corner?
Systematically get less traffic. You know this. Until now, you couldn’t change it.
“Where do I find…?”
Probably the most common question at your info desks. Everyone asking this question is already frustrated. Can’t find what they’re looking for. This isn’t a service moment — it’s a warning sign. And it ties up staff.
Source: PopShap, 2024
FLOX™ – Floor eXplorer
turns “Where can I find?” into “Here!”
One link. One 3D map. No download, no questions, no searching.
Unlike static PDFs or 2D maps: FLOX™ is real 3D navigation. Visitors move through your halls like Google Maps — intuitive, mobile, always up to date.
For trade fair organizers who take visitor experience seriously
In 5 years, 75% of B2B trade fair visitors will be Digital Natives. For them, “I can’t find it” isn’t an acceptable situation. It’s a system failure.


